Since time immemorial, no one can do away with the impact of good lyrics in a song. The lyric is the true message of the song and not the beat. The beat may make you want to dance and may take your mind off the lyrics, but the matured mind will listen more to the lyrics and will never be distracted by the beat. However, the lyrics can be made more presentable by applying the right tone and mix of melody. The lyrics can be said to be the content, while the melody is the packaging; one cannot do without the other.
For your music to become popular and well accepted, the lyrics must be appealing. It must tell a story, a story the listener can relate with. The lyrics do not have to be complicated in the least. In actual fact, the lyrics may be common, but trying to present them in a rather uncommon way will make them big hit.
The lyrics can be described as the outcome of your heart. It can give the listeners an idea of how your mind works. It tends to showcase your sincerity and gives your work indelible mark of credibility. This aura of sincerity is the exact secret that compels listeners to relate with the song and also sing along.